ONNA
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/d5771954-5c05-480c-b8a4-746517a660a8_rw_1920.png?h=7334ead543a78b69404c67363988dc36)
Onna provides a platform that pulls data from apps and puts it all in one place so that searching and managing can be done more quickly and easily. I was given two projects: a marketing project to create a one-pager that encourages users to learn more about what Onna does and a website hero redesign to improve the brand and user experience.
Role Visual Designer - onna.com
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/04bf1a7e-8747-4812-b1b4-8e0ba1bc9cb1_rw_1920.jpg?h=1489a39698cb3a42f75fe3d9f6644928)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/a1ff83be-3614-4290-baf3-3c5c9bf44001_rw_1920.png?h=87cfa89fe9d00d7ed6290d77ef0aaa04)
I created shapes that symbolize the ONNA brand and put them together in a manner that produces a visual narrative that users can simply follow for the one-pager. Making a better visual flow is essential for getting viewers where you want them to go.
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/2f5b6efe-1029-4cb5-ae60-da7791a17d3a_rw_1920.png?h=fe6c45dba3f26141ad8a6cf2f7986385)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/5c6bf8c6-3320-4884-8d10-cf397a2e1bd1_rw_1920.png?h=e9acd19b86553251fdcd40de1b8df944)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/8fd095d3-a46d-43ac-bf80-d7af211fd3f5_rw_1920.png?h=7ad01331f28ecfc670acc45fda875cc9)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/d13f2375-e392-4fab-9abe-9cecc6b620a4_rw_1920.jpg?h=40611b1b4945a06cfdd40493640c5510)
Onna used a generic design for their homepage hero, which resulted in low engagement. To boost the experience, I came up with a couple of interactive solutions, that provided a better visual hierarchy for greater user experience and engagement. Shapes created, are responsive and interact with users when the mouse cursor is on them. A more playful approach increased the user's visibility and eagerness to participate.
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/353616f2-0216-49f6-819a-f33b078e2b22_rw_1920.png?h=d8ba3564935a1fede8493034ea933240)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/6a053606-6403-474d-9ea8-a4a5f9056563_rw_1920.png?h=923896042c6994059874c3f9aae4ecb3)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/85038bc3-b17e-44c4-8486-918ec34e6110_rw_1920.png?h=f243910cc68109162498d92fb33d5375)