MEDLY PHARMACY CASE STUDY
Illustrations & Patterns
We have created many illustrations for brand needs, from retail to digital space including detailed characterization, 2D & 3D illustrations, and patterns. When we were creating our elements, the keyword was abstract. We wanted to keep it (especially for the people illustrations) visually convenient, and different but approachable.
When we created new patterns, we followed a design system that we discovered (see below) to keep our shapes in relation to each other & always consistent.
HOW WE USED...
We created many icons for different concepts. They were created mostly for either a representation of a pattern or an illustration but we made a bunch of them for special circumstances, like e-commerce. Every icon was created to have its own style but built upon a system like having only three main brand colors (and their shades) to maintain consistency across the mediums and brand awareness.