Hotdog Station was a newly formed fast-food chain that aimed to expand its brand locations across the country and become a well-known food point that could be found around many corners. The project required the creation of a brand identity from scratch per the request of the customer.
Role Brand Designer
Subway stations were used as inspiration for the logo design to highlight the company mission—a culinary chain that can be found at every stop. A bold color scheme and a new text layout were created for a more modern appearance.