Hot•Dog Station
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/eb74165c-862f-46e0-871e-db0fbdbc74af_rw_1920.png?h=23a02da90804e16b1fedf4a90e033246)
Hotdog Station was a newly formed fast-food chain that aimed to expand its brand locations across the country and become a well-known food point that could be found around many corners. The project required the creation of a brand identity from scratch per the request of the customer.
Role Brand Designer
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/deeda1f6-9604-4615-b57e-6b61a4c0b0d6_rw_1920.png?h=8f9b17ec3ba09bb7b8f5cd7a24c90501)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/66fa4c4c-a528-49c6-bb93-fc8339cbb551_rw_1920.png?h=045c3594cccb624ed73d3048f87c3d33)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/cecc9621-0912-41d9-97f3-ca4fdf9ef549_rw_1200.png?h=f8eea4e927fe9537e6cc2cf558f7d897)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/935059da-911f-4f36-be12-a099f997ab33_rw_1920.jpg?h=f16abab86e346ea72a8d7852322898c8)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/9a210569-3bb5-43f2-baf7-c1a6a12e19dd_rw_1920.jpg?h=b2622614ecea0d9a4ca393741549f8af)
Subway stations were used as inspiration for the logo design to highlight the company mission—a culinary chain that can be found at every stop. A bold color scheme and a new text layout were created for a more modern appearance.
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/742b034c-c43d-4008-bf2f-0b4a5f47b968_rw_1920.jpg?h=574b7363bbb1a91deb21d250186a9c52)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/0144f145-478e-4a9e-9c40-dce25233614f_rw_1920.jpg?h=7816573aa393ca4fc1e6dbc213fb4a9b)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/100c9313-0c98-4a9e-805e-581d5dade10a_rw_1200.jpg?h=700849b7720b85e73915f6e75f301531)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/4999de3f-72b9-4b00-a231-9acebc7cb92d_rw_1920.jpg?h=20414fba192a3711b71269a2aef1fb6a)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/10eb50cd-46a3-41cc-a3d7-b720790d85b9_rw_1920.jpg?h=cf3baef2cc257a563f3b6f9e00d8fc68)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/80768fbe-2818-4924-af87-9d8084b623c8_rw_1920.jpg?h=beee3b16cc15e04ad3d216c34c732f76)
![](https://cdn.myportfolio.com/a4caa938-4bcc-4166-b82c-182bd290026d/95dc79f1-7b51-437b-ba72-0fe99d30098d_rw_1920.jpg?h=8d21c136f79b601ab725be41c3e261c6)