Brand identity, Logo, Illustration, Marketing
Hotdog station was a newly formed fast-food chain looking to expand its brand locations nationwide and become a well-known food point that can be found around many corners.
For this project, the client wanted to create a brand identity from scratch. To emphasize the brand mission—a food chain that can be found at any stop—subway stations served as inspiration for the logo design. For a contemporary appearance, a bold color scheme and a modern type layout were developed.