Book of The Month
Role: Visual Designer  Website: bookofthemonth.com
During my time at Book of the Month, I led the design efforts for the BOTM app which was in the process of being released. In addition to that, I worked on a wide range of digital projects, such as emails, icon designs, and social media campaigns.​
SOCIAL MEDIA CAMPAIGNS
I worked with the product team to come up with unique icons for the BOTM app's new categories. By making sure there was consistency through existing icons, I iterated on more than 50+ icon designs.
ICON DESIGN
I worked with the product team to come up with unique icons for the BOTM app's new categories. By making sure there was consistency through existing icons, I iterated on more than 50+ icon designs.
ILLUSTRATIONS
The team wanted to come up with an idea for the holidays that could be used for marketing, the BOTM website, and all other BOTM products. Working with the creative copyright team, we decided to make "personas" of BOTM customers. These "personas" would be drawn to help the customers become more familiar with the brand. Around 15 personas were created to be distributed through marketing channels.
MARKETING PROMOTIONS
I've used motion graphics elements to give users a fun way to learn about the ongoing campaigns and raise awareness of the brand. We made both static and animated versions for A/B tests and to figure out the best possible user interactions.
EMAIL DESIGN
I worked with the product team to come up with unique icons for the BOTM app's new categories. By making sure there was consistency among existing icons, I iterated on more than 50+ icon designs.
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